Social & Digital, Brooks Running

I was asked to help name two limited edition shoe lines for Brooks Running, as well as create launch campaigns and a Mother’s Day promotion for each. The shoes needed to sell out in 60-90 days. Gotta love projects like these.

Expression Collection Launch 6

The objective of the messaging for this collection of women’s shoes and running apparel was to convince runners who care about fashion and function that they could have a great run and look great at the same time. These performance shoes feature the colors, patterns, and prints from the matching Brooks apparel for a complete look.

Mother’s Day

After creating the launch for two shoe lines, we developed a Mother’s Day campaign to run simultaneously, featuring both collections.